NovaAI

BlockSocial is a decentralized social platform empowering users to monetize their content. We designed a user-centric interface, promoting engagement and simplifying blockchain interactions.

Industry

Fintech / AI

Scope of work

Branding, Web App UI/UX, Dashboard Design

Year

2024

Duration

6 Weeks

Challenges

  • Overloaded early feature set

  • Unclear onboarding for decentralized identity

  • Low clarity in core interaction flow

Process

  • Prioritized mobile-first simplicity

  • Streamlined onboarding journey

  • Reduced feature clutter and visual noise

Impact

  • Higher onboarding completion rates

  • Improved user engagement clarity

  • Stronger product positioning

Related Case Studies

Create a free website with Framer, the website builder loved by startups, designers and agencies.