BlockSocial is a decentralized social platform empowering users to monetize their content. We designed a user-centric interface, promoting engagement and simplifying blockchain interactions.
Industry
Fintech / AI
Scope of work
Branding, Web App UI/UX, Dashboard Design
Year
2024
Duration
6 Weeks
Challenges
Overloaded early feature set
Unclear onboarding for decentralized identity
Low clarity in core interaction flow
Process
Prioritized mobile-first simplicity
Streamlined onboarding journey
Reduced feature clutter and visual noise
Impact
Higher onboarding completion rates
Improved user engagement clarity
Stronger product positioning
